We think the high street and expensive designer brands give consumers a raw deal. That's because everyone along the way takes a cut, from agents to landlords. And you - our discerning customer - pay for that cut. So we're making a stand: taking on the high street to offer you original furniture design at affordable prices. No physical stores. No middlemen. We're just a passionate team bringing a new way to buy furniture: cutting out the fuss so you can get beautifully made pieces at a price to suit you.

Without the middleman we connect you directly with designers, saving you up to 70% off prices at leading retailers - based on closest equivalent products in design and functionality, but which may differ in other respects, such as finishes and materials. We work with fresh design talent to create our unique furniture collection. And then we find the best craftsmen to build it - often the same people who make products for top high street brands.